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疫情之下,商用顯示推動零售行業(yè)發(fā)展

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      在剛過去的2020年,我們面對這很多挑戰(zhàn)以及機遇。在疫情沖擊下,全球經(jīng)濟遭受重創(chuàng)。實體零售是其中最受影響的,諸多企業(yè)在2020年上半年由于營業(yè)收入直線式下滑,普遍出現(xiàn)裁員、關掉線下門店的現(xiàn)象。同時,2020年還有另一個線上銷售模式快速雄起:“直播帶貨”。在2020年4月,央視主持人朱廣權李佳琦直播間團隊攜手直播帶貨,成功幫助武漢零售行業(yè)渡過難關。

In the past 2020, we have faced many challenges and opportunities. Under the impact of the epidemic, the global economy has been hit hard. Physical retail is the most affected. Due to the linear decline in operating income in the first half of 2020, many companies have laid off employees and closed offline stores. At that time, there was another online sales model which was rapidly rising: "live commerce". In April 2020, CCTV host Zhu Guangquan and Li Jiaqi's live studio team together live commerce, successfully helping the Wuhan retail industry tide over the difficulties.

圖來源于網(wǎng)絡


       隨著國家政策的支持下,零售銷售場景不斷智能化。線上線下渠道的融合,是零售行業(yè)在這場戰(zhàn)役中能夠勝出的關鍵。在融合的過程中,越來越多人意識到商用顯示在零售行業(yè)的重要性。在場景優(yōu)化中,液晶拼接屏、小間距LED、電子白板,商用電視、廣告機成為主推零售信息覆蓋的重要手段,是打破線下實體店鋪場景限制的關鍵。雖然受到疫情影響,但商用顯示產(chǎn)業(yè)在2020年銷量還是有所增長。

With the support of national policies, the retail sales scene continues to be intelligent. The integration of online and offline channels is the key to the success of the retail industry in this battle. In the process of integration, more and more people realize the importance of commercial display in the retail industry. In the scene optimization, LCD Video Wall, LED Video Wall, Smart Touch Panel, commercial TVs, and advertising machines have become important means of promoting retail information coverage, and are the key to breaking the restrictions of offline physical store scenes. Although affected by the epidemic, sales in the commercial display industry increased in 2020.


       據(jù)行業(yè)分析機構(gòu)IDC發(fā)布最新商用大屏幕市場季度跟蹤報告,2020年中國LCD拼接屏市場出貨量約為127.4萬,與2019年相比增長14.1%。

According to industry analysis agency IDC released the latest quarterly tracking report on the commercial large screen market, China's LCD Video Wall market shipments in 2020 was approximately 1.274 million, an increase of 14.1% compared to 2019.

     小間距LED市場規(guī)模也逐漸開始擴大。據(jù)中商產(chǎn)業(yè)研究院預測,2020年中國小間距LED市場規(guī)模將達98億元。

The small-pitch LED market is gradually expanding. According to the China Business Industry Research Institute, China's small-pitch LED market may be reaching 9.8 billion yuan in 2020.


數(shù)據(jù)來源:中商產(chǎn)業(yè)研究院《2020年中國小間距LED行業(yè)市場前景及投資研究報告》

Data source: China Commercial Industry Research Institute "2020 China's Small Pitch LED Industry Market Prospects and Investment Research Report"


      商用顯示的數(shù)字廣告牌比起傳統(tǒng)的廣告牌能夠能清晰,節(jié)能化的播放視頻,大大拓寬了零售產(chǎn)業(yè)的影響范圍,并且數(shù)字標牌和其他類似的廣告投放模式,擁有更優(yōu)秀的表現(xiàn)力和承載能力。

Commercially displayed digital billboards can play videos clearly and energy-efficiently than traditional billboards, which greatly broadens the scope of influence of the retail industry, and digital signage and other similar advertising modes have better performance and load-bearing ability.

     在疫情之下,這是挑戰(zhàn)也是機遇,疫情過后必將是新的格局,全面數(shù)字化時代的到來指日可待。

Under the epidemic, this is both a challenge and an opportunity. After the epidemic, it will be a new situation. The arrival of the fully digital era is just around the corner.



更新日期:2021-01-23